Solstral partner
Ian Bensley
Automation & Custom Web App Consultant
Sydney, Australia
Strategy meets execution — I help businesses turn disconnected tools into streamlined systems, then build the automation and custom apps that run them.
Sydney
Based in Australia
End-to-end
Strategy through build
Solstral
Certified partner
About
Technology should make life easier, not more complicated. I help businesses reduce repetitive work, connect the tools they rely on and free up time to focus on growth, customers and the work that matters most.
As a Solstral partner, I don't just hand over a strategy deck — I build the systems that bring it to life. That means implementing your CRM, wiring up the integrations, designing the customer journeys and, where off-the-shelf software falls short, building custom tools tailored to how your team actually works.
The through-line is always the same: understand the business first, find where automation and connected systems make the biggest difference, then implement and keep improving.
What Ian does
Services
AI & Workflow Automation
Automate repetitive work — follow-ups, notifications, document generation, data enrichment and AI assistants — so your team can focus on higher-value work.
CRM Implementation & Customer Journeys
Solstral setup, pipeline design, onboarding journeys, lead scoring and lifecycle automation — the CRM configured around your process, not the other way around.
Connected Systems & Integrations
API integrations, webhook development and data synchronisation so information flows automatically between the tools you already use.
Custom Business Tools & Web Apps
When off-the-shelf software isn't enough: internal dashboards, customer and staff portals, quote builders, and bespoke applications built around your workflow.
Interactive Customer Experiences
Quote builders, calculators, product recommenders and interactive lead magnets that generate better leads and delight customers.
Automation & AI Strategy
Process reviews, automation opportunity assessments and implementation roadmaps that identify where to save time and improve operations.
How it works
From strategy to implementation
Discover
The coffee-and-whiteboard stage. We learn how your business works today, uncover what's causing friction and explore where the biggest opportunities lie.
Identify opportunities
We surface the opportunities hiding in your workflows and pinpoint where AI, automation and connected systems will make the biggest difference.
Implement
The ideas come to life. I build, connect and launch the systems, automations and workflows that bring the strategy to life.
Optimise
The best ideas keep getting better. We fine-tune, measure performance and uncover the next opportunity.
Get in touch
Work with Ian
Start a project through Solstral so it lands with the right team, or reach out directly.
Build your business on Solstral
Start free, or talk to a partner about getting set up.