Leads from your ads, and what each one cost

People who fill in a Facebook or Instagram lead ad, or a Google lead form, now arrive in Solstral by themselves, and you can see what the ads cost against what they brought.

• Leads become contacts. Each lead is matched to an existing contact by email (only empty fields are filled) or added, with the campaign, ad set and ad it came from. It shows on the contact's timeline, counts as paid social or paid search in where they came from, and can start a flow.
• Consent kept as evidence. What the form's consent boxes said is kept with the lead. Only a list you choose adds anyone who ticked one to your marketing.
• Spend and results. Settings, Ad leads shows each campaign's spend, leads, cost per lead, the deals those leads became, cost per won deal and the return on the spend. Facebook and Instagram spend is read daily from your ad account; Google Ads spend is pasted from a campaign report.
• On any dashboard. Two new reports in the library: Cost per lead by ad campaign and Ad leads by campaign.