Campaign results: click a number, get the names

A sent campaign has always shown its numbers. What it couldn’t do was tell you who they were - and on any campaign bigger than a hundred people, it couldn’t even show you the list it had.

Every tile is now a button

Recipients, sent, delivered, opened, clicked, bounced, marked as spam, unsubscribed. Click one and the table underneath fills with those exact people. That is what the number was for.

Two groups the tiles don’t show but the filter does: delivered but not opened, and opened but not clicked - the audiences a follow-up actually targets. Both count only mail that was delivered, so a bounced address is never counted as somebody who chose not to open.

The list was there and you couldn’t reach it

The recipient table stopped at 100 rows, with no paging, no search and nothing on screen saying it had stopped. On a ten-thousand-person send the answer to “who bounced?” was rendered and unreachable.

It now pages, it searches by address, and Export CSV downloads everyone matching the current filter - not the page you are looking at - with the send, delivery, open, click, bounce, complaint and unsubscribe times on each row. “Everyone who clicked, as a spreadsheet” is two clicks.

And the email itself

A report could give you every number about an email and not the email. The campaign now shows what was sent, rendered exactly as it was delivered, beside the things you look for when a number surprises you: subject, preview text, From and reply-to, the lists it went to, the recipient count, and when it started and finished.

Two smaller ones: marked as spam finally has a tile of its own - the figure was already being counted, and it is the one that costs you a sending domain - and where a campaign rotated across several sending addresses, each recipient row shows which one carried it.