Measure what your marketing adds, and rehearse it before it goes live

Solstral can now tell you what a campaign or flow actually caused, and show you what one will do before you switch it on.

• Holdouts and lift. Hold back a share of a campaign's audience or a flow's entrants, or a control group from all marketing, and see the difference with an interval that stays honest however often you look.
• Rehearse. Replay the last weeks of real events through a draft flow, or a campaign through its holdouts and your contact policy, and see who it would reach and when, before anything is sent.
• Why? On a timeline email, a recipient, a segment member or an agent's action: what produced it, from what was recorded.
• Where a lead came from. utm tags, click ids and referrers are kept on the records your forms, bookings and chats create, with leads and won revenue by first touch.