Social gets its other half: schedule posts, and turn the people who reply into contacts

Solstral could already handle what came in from social - comments, DMs, the shared inbox. It could not put anything out. Now it can. Write a post once, tailor it per network, and schedule it to Instagram (feed, carousel, reels and stories), Facebook Pages, X and Threads from a calendar that sits beside your campaigns and your pipeline rather than in a separate tool. The composer checks each post against the platform's real rules as you type - character limits, image counts, formats - so a post that looks fine while you are writing it does not get rejected an hour later. Instagram cannot publish text without an image, and you are told that up front instead of finding out when it fails. Copy longer than 280 characters on X becomes a thread automatically, and because X has charged per post since February 2026, the composer shows you what a post will cost before you schedule it - including the considerably higher price when it contains a link. The calendar shows the month at a glance, drag a post to a different day and it keeps its time of day, and double-click an empty day to start writing there. Posting queues are a weekly pattern of times - Monday, Wednesday, Friday at 9am - and "add to queue" drops a post into the next slot nothing is using, so keeping a cadence stops being a daily decision. Free slots are ghosted into the calendar, which means the gaps in your rhythm are visible rather than only noticed later. Approvals let team members compose and admins approve; editing an already-approved post sends it back for approval, because otherwise approving and then rewriting would walk straight through the check. Daily publishing limits - 100 posts per rolling 24 hours on Instagram, 250 on Threads - are handled for you: a post that hits one waits and goes out when the window frees, rather than failing. Alongside publishing, comment automations grew up. A rule used to do one thing: send a DM. Now a single rule runs a list of actions, so one comment can get a public reply ("Sent you a DM!"), a private message with the actual link, and create the commenter as a contact on a nurture list - which is the thing a standalone scheduler cannot do at all. Comments are also now moderated before anything is sent, because you should not DM a spammer a discount code: a keyword blocklist plus signals like links from first-time commenters, promo language and contact details can hide a comment automatically. Hiding is preferred to deleting - it is reversible, and the author still sees their own comment - and every action is logged with a plain-English reason, so "why was my comment hidden?" has an answer. Negative comments are never answered by AI; they go to a person. And the commenter is matched to a CRM record by their handle, never by their display name, so two customers who happen to share a name are never merged into one.