Marketing
Video posts, your back catalogue on the calendar, and analytics that finally show your own posts
A batch of things the social module was missing, and two it was quietly getting wrong.
A batch of things the social module was missing, and two it was quietly getting wrong. You can post video. Drop an MP4 or MOV into the composer and it publishes to Instagram, Facebook and Threads like any other post. Video is deliberately not added to your Content Library - a 200MB file you use once shouldn't sit in a library you browse - so it's held for seven days to publish from and then removed. The preview frame is kept permanently, so a post from months ago still looks like something on your calendar. Your existing posts are now on the calendar. Connect an account and Solstral imports what you already published, going back about two months, so the calendar and the analytics aren't empty on day one. Imported posts are read-only history - they've already gone out - and there's an Import past posts button on each account for connections made before this shipped. Deleting a post can now delete it on the platform too, and editing a published post's text updates it where the platform allows. Both tell you exactly what will happen before you commit, per platform, because the platforms differ enormously: Facebook can do both, Threads and X can delete but not edit, and Instagram allows neither - an Instagram post can't be removed by any app, so we say so rather than clearing it from your calendar and letting you believe it's gone. Media problems are caught before you schedule, not after. Instagram only accepts JPEG, which is the kind of thing you discover when a post fails at 6am; a PNG is now flagged with a one-click fix. Images that are the wrong shape or too large are flagged too, with a resize that crops the way you'd choose rather than the way the platform would. And two fixes. Comment automations weren't firing on Instagram - the account was never subscribed to the platform's notifications, so the comment never reached us. That's fixed and now checks itself, and an account that isn't receiving updates says so on the Accounts tab instead of failing silently. Threads comments weren't being collected at all; they are now, though Threads has no direct-message API, so a rule there replies publicly - the rule builder now asks which you want and only offers what the account can actually do. The analytics tab was showing the wrong thing entirely: it described comments the engagement engine left on other people's posts, not the posts you published. Your own posts, their views, likes, comments and shares, and your best performers now sit at the top of that tab.