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CRM

Inbox: see which Messenger and Instagram replies went out as a human agent

Facebook and Instagram let a business reply freely for 24 hours after a customer's last message.

Facebook and Instagram let a business reply freely for 24 hours after a customer's last message. After that, a person on your team can still answer for up to 7 days, as long as it is to help with what the customer asked. Solstral already sends those replies the way Meta requires, and shows a notice above the reply box when the 24 hours are up. Now each of those replies is also labelled in the conversation, under the message: Sent as a human agent. Automatic replies are never sent after the 24 hours, so you will only ever see the label on replies a person wrote.

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