Segments on what people do, kept live

Lists can now be built from what people did, not only from what their record says, and can keep themselves up to date.

• Something they did. In any dynamic list, campaign audience or flow condition, choose Something they did…: paid at least twice in the last 60 days, never clicked an email in the last 30, booked a meeting, or any event your own systems send. Narrow it with details such as an order total over $100.
• Keep live. Tick Keep live on a dynamic list and it notices the moment someone starts or stops matching: an order, a click, a change to their record, or a window they fall out of.
• Start a flow on it. The new Joins or leaves a segment trigger starts a flow for each person who joins (or leaves) a live list. People already in the list when you turn it on don't count as joining.