Data & Intelligence
See which visits became customers, not just how many there were
One tag on your site streams pageviews and custom events back to the CRM — and when a visitor identifies themselves, their whole prior session attaches to their contact record.
Anonymous visits become known people
When someone submits a form or identifies in chat, their earlier anonymous browsing is linked to their contact — so you see the pages that preceded the enquiry.
One tag boots everything
The same snippet that records analytics also loads your chat widget and any embedded forms, so there is a single script on the site instead of three.
Funnels over your own events
Define steps from pages visited and custom events, and see where people drop out — measured on your first-party data, not sampled by someone else.
What's included
- First-party tag with automatic pageview tracking, including single-page-app route changes
- Custom event tracking and visitor identification
- Funnel analysis over visited pages and custom events
- Anonymous visitor history linked to a CRM contact on identification
- Per-site tracking with a dashboard across all sites
- Do-Not-Track honoured when the site opts in
- Boots the chat widget and embedded forms from the same snippet
Learn how to set it up
Works with
- Formula fieldsWrite Excel-style formulas on any object — days in stage, weighted value, lead score — and get live results on every record, list and report. No sync jobs, no stale numbers.
- ReportingReports, dashboards and goals in one module: build reports over any object and any field — including formulas — pin them to dashboards the whole team reads, and track targets against them.
- Audit logEvery create, update, delete, merge, import and settings change is recorded with the actor and a field-level diff. Filter it, search it, trust it.