Read a campaign's results

Open any campaign that has started sending and you get its report: the headline numbers, the email you sent, where the clicks went, and every recipient with what each of them did. It updates live while a campaign is going out.

The numbers, and the names behind them

Across the top: recipients, sent, delivered, opened, clicked, bounced, marked as spam and unsubscribed — with failed and skipped underneath when there are any.

Every one of those tiles is a button. Click Bounced and the table below fills with the addresses that bounced; click Opened and you get the people who opened. That is usually what you wanted the number for.

The filter list has a few groups the tiles don’t: Delivered, not opened and Opened, not clicked — the two audiences a follow-up is normally aimed at. Both count only mail that was actually delivered, so somebody whose copy bounced is never counted as having declined to open it.

Finding one person, and getting the whole list out

Search the table by address to answer “did Sam get this?”, and page through however many recipients there are. Export CSV downloads everyone matching the current filter — not just the page on screen — with their send, delivery, open, click, bounce, complaint and unsubscribe timestamps. So “everyone who clicked, as a spreadsheet” is two clicks.

What you actually sent

The report shows the email itself, rendered exactly as it was delivered, next to the details you’ll want when a number surprises you: subject line, preview text, the From and reply-to addresses, which lists it went to, how many recipients, and when it started and finished.

Links, revenue and A/B

Every tracked link is listed with unique and total clicks and a click-through rate, so you can see which call to action did the work. If a campaign influenced deals, the deals and amounts appear too. An A/B test shows each variant’s subject, sample size, opens and clicks, with the winner marked.

Emails sent by automations

This report covers campaigns you send from the Campaigns section. Marketing email sent by a flow is reported inside that flow’s runs instead, since it goes out one recipient at a time rather than as a single send.