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Feature reference — generated from the product

Reporting

Last updated 26 September 2026

Reports

Reports, dashboards and goals in one module: build reports over any object and any field — including formulas — pin them to dashboards the whole team reads, and track targets against them.

What you get

  • Every field is reportable — Standard, custom, computed — if it's on a record, you can chart it, group by it and filter on it.
  • The whole product, not just records — Activities, email, campaigns, meetings, tickets, conversations, forms, automations and web traffic are all report sources — one builder, one set of dashboards.
  • Pipeline analytics that need history — Stage-change history powers time-in-stage, deal duration, velocity and conversion funnels — for deals, tickets or any object with a pipeline.
  • Dashboards for the room — Drag to arrange, resize to suit, and click any bar to open the records behind it.
  • Targets and forecasts — Set goals by period and owner, and forecast weighted pipeline from your own stage probabilities.

Capabilities at a glance

  • Report builder over any object and attribute
  • Module sources: activities, email, campaigns, meetings, tickets, conversations, forms, automations, web events
  • Stage history: time-in-stage, deal duration, velocity and funnels
  • Compare any period against the previous one, with change indicators
  • 13 visualisations incl. combo, scatter, heatmap, pivot and funnel
  • Group by owner or team
  • Click-through from any chart segment to the underlying records
  • Goals and targets with progress tracking
  • Weighted revenue forecast from stage probabilities
  • Drag-and-drop dashboards with resizable widgets
  • CSV export of results
  • Charts in your brand colours, with a compare-to-previous headline in words
  • One module switch for reports, dashboards and goals