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Feature reference — generated from the product

Campaigns

Last updated 3 October 2026

The marketing and campaigns workspace

A/B test subject lines, throttle sends per hour, rotate senders, ramp new domains — and never worry about mailing someone who unsubscribed.

What you get

  • A simple three-step flow — Recipients, Message, Review — with a progress bar, a calendar of what's scheduled, and an AI 'Audit campaign' pass that critiques your subject and copy before you send.
  • Never fatigue your list — Smart Sending skips anyone who already got a campaign in the last few hours, and a one-click follow-up automatically resends to non-openers — lifting total opens for free.
  • Reputation-safe by default — Suppression is checked at fan-out, again at send, and on every bounce or complaint. Three chances to catch a bad address; zero reach your audience.
  • Send like a big shop — Hourly trickle limits, managed warm-up for new domains, and rotation across a pool of mailboxes — the techniques agencies charge for, built in.

Capabilities at a glance

  • Drag-and-drop email builder with an icon block palette
  • Edit at desktop or phone width — both fully editable — plus a compiled preview at either
  • Rich-text toolbar: bold, italic, underline, links, bulleted and numbered lists
  • Per-side block padding, justified text, and a starter layout on a blank canvas
  • + Dynamic tag menu inserts personalization from any object's fields
  • Object-agnostic {{recipient.field}} merge tags (works without a Contact object)
  • Three-step wizard (Recipients → Message → Review) with a create dialog
  • List and Calendar views; filter by status, tag, A/B test, archived or send date
  • Smart Sending — skip contacts mailed within a set window
  • Follow-up email — auto-resend to non-openers after a delay
  • AI 'Audit campaign' — content lint plus AI suggestions before send
  • A/B tests with automatic winner selection
  • Per-hour send throttling (trickle), warm-up ramps and sender rotation
  • Suppression enforced at fan-out, per-send and via bounce webhooks
  • One-click unsubscribe (RFC 8058) with a resubscribe page
  • Segment builder with AND/OR groups and multi-select values
  • Lists of any object, searchable, with per-list column choices
  • Open, click, bounce and complaint tracking on the record timeline
  • Campaign stats computed live — never stale counters
  • Test sends to up to 5 recipients before scheduling