Marketing
Plan it, post it, answer it — without leaving the CRM
Write once, tailor per platform, and schedule to Instagram, Facebook, X and Threads from a calendar that sits next to your campaigns, your inbox and your pipeline.
One post, every platform, tailored
Write the copy once, then tweak it per network. Character limits, image counts and format rules are checked as you type, so a post that looks fine here does not get rejected there.
A calendar that shows the gaps
See the month at a glance, drag a post to a new day, and spot the empty slots in your posting rhythm — queues fill the next free time for you, so keeping a cadence is not a daily decision.
The people who engage become contacts
This is the part a standalone scheduler cannot do: someone who comments or messages is matched to a CRM record — or created as one — so the post, the reply and the deal all sit on one timeline.
Mistakes caught before they publish, not after
Instagram takes only JPEG; images that are the wrong shape or too heavy get cropped or recompressed. Those are flagged in the composer with a one-click fix, so you find out while you're writing rather than when a scheduled post fails overnight.
What's included
- Publish to Instagram (feed, carousel, reels, stories), Facebook Pages, X and Threads
- Video posts to Instagram, Facebook and Threads — held for publishing, not added to your Content Library
- Import the posts you already published, so the calendar and analytics aren't empty on day one
- Delete a post from the platform as well as the calendar, and edit a published post's text where the platform allows
- Pre-flight media checks with one-click convert, resize and crop
- Analytics for your published posts: views, likes, comments, shares and best performers
- Multi-platform composer with per-platform copy overrides and live previews
- Content calendar with drag-to-reschedule, plus slot-based posting queues
- Approval workflow — team members compose, admins approve
- Link in first comment, alt text, and UTM tagging for attribution
- Per-platform validation and daily publishing limits handled for you
- Write with AI: draft from a brief, rewrite per platform, shorten, expand, suggest hashtags
- Repurpose a website page or email campaign into a series of posts
- Ask the AI assistant to draft, schedule and queue posts for you
- Comments and DMs appear on the contact's timeline beside their emails and calls
- Flows can enrol the person who commented — and can publish posts themselves
- AI usage is metered against your plan's credits, and the cost is shown before you spend it
- social_post_published and social_post_failed automation triggers
Learn how to set it up
- Connect a social account and set up comment-to-DMConnect Instagram, Facebook, X or Threads, then auto-DM commenters and engage creators.
- Schedule posts, build a queue and set up approvalsCompose once for Instagram, Facebook, X and Threads, schedule from a calendar, and keep a posting cadence with queues.
- Work the shared inboxSet up mailboxes, bring email, chat and social into one queue, and assign conversations to the right person.
Works with
- CampaignsA/B test subject lines, throttle sends per hour, rotate senders, ramp new domains — and never worry about mailing someone who unsubscribed.
- FormsEmbed a form anywhere. Submissions become contacts and records instantly, trigger flows, and join lists with double opt-in when you want it.
- WidgetsA widget for your website that captures leads and keeps transcripts where they belong — on the contact, next to every email and deal.
Try Social publishing on your own data
Free plan, no card, set up in an afternoon.