Design an email in the builder

The email builder has three panes: the block palette on the left, the canvas in the middle, and settings for whatever you've selected on the right. Click a block in the palette to add it to the end of the email, or drag it onto the canvas to place it exactly where you want.

A new campaign opens on a starter layout — an image, a heading, a paragraph and a footer — so you can begin by typing rather than by arranging. Every one of those blocks is ordinary: move it, restyle it or delete it. Choosing a saved design instead replaces the lot.

Dragging blocks

Drop anywhere over the canvas — you don't need to hit a thin line. Drop onto an existing block to place your new block at that position, or into empty space at the bottom to append. In a long email, hold the block near the top or bottom edge of the canvas and it scrolls for you (or scroll with your mouse wheel or trackpad while you hold it).

Block actions

Hover or select a block and its actions appear in the margin beside the email: move, duplicate, save as a section, who sees it, and delete. They sit outside the email so they never cover the words you're editing. A columns block's own actions are in the left margin; the blocks inside it have theirs on the right.

Columns

The palette has separate 2 columns, 3 columns and 4 columns blocks, so you pick the layout as you drop it. Drag any block straight into a column, drag blocks between columns, and drag them back out to the main body — dropping into a column's empty space adds to the end, dropping onto a block inside it places it there. Columns can't be nested inside other columns, which keeps the email reliable across mail clients.

Select a columns block to style it: how many columns, the gap between them, padding inside each column, vertical alignment, and a background colour per column. What goes in a column is never edited from the side panel — drag blocks onto it and click them on the canvas.

Images

Select an image block and either Upload a file or pick one from your Content Library, browsing by folder. An upload opens a short dialog first: choose the Content Library folder it goes into (or make a new one), then watch it upload. It's then available in your other emails, pages, forms and posts. Use Replace to swap the picture and Remove to clear it.

Formatting text

Click into a text or heading block on the canvas and write; the words are only ever edited there, not in the side panel. The toolbar above the canvas formats whatever you have selected: bold, italic, underline, a link, bulleted and numbered lists, and a button that strips formatting back off again. A button lights up when its style is on where your cursor is, so clicking into bold text highlights B. The keyboard does exactly the same as the buttons: ⌘B / Ctrl+B, ⌘I / Ctrl+I, ⌘U / Ctrl+U, and ⌘K / Ctrl+K for a link. The buttons are greyed out until there is a selection to act on, so if they look disabled, click into a block first.

Links

Highlight words and press the link button. Type an address or pick a system link (unsubscribe, privacy, terms). Open in a new tab is on for new links; untick it for a link that should open in the same tab.

Spacing

Every block has its own padding, and each of the four sides is set separately in the Block padding & background section on the right — so an image can bleed to one edge while the text under it stays inset. Text and heading blocks also offer justified alignment alongside left, centre and right.

Personalization

Put your cursor in any text and use the ＋ Dynamic tag menu above the canvas to insert a merge tag — your audience's own fields plus system tags like the unsubscribe link.

Desktop and phone width

Desktop and Mobile at the top right choose the width you are working at, and both are fully editable — you can drag blocks, type and restyle at phone width exactly as at full width. Multi-column rows stack on the mobile canvas because that is what they do in the delivered email.

Checking your work

Preview swaps the canvas for the real compiled email at whichever width you have selected, so what you see is what sends. Press it again to go back to editing. Send yourself a test from the bar above the canvas to see it in an actual inbox.