Segments & lists

Define an audience once — conditions over any field on any object — and use it for campaigns, flows and views alike. Static when you want a snapshot, dynamic when you want it live.

What you get

• Any object, any field — Segment companies by industry, deals by stage age, contacts by engagement — lists aren't just for contacts here.
• Dynamic means live — Dynamic lists re-evaluate automatically. Someone qualifies, they're in; they churn, they're out.
• Segment by real engagement — "Opened in the last 30 days", "hasn't opened Campaign X", "clicked 3+ campaigns this month" — engagement conditions come straight from your send history, live.
• One grammar — The same condition builder powers campaign audiences, flow logic and dynamic lists — learn it once.

Capabilities at a glance

• Static and dynamic (condition-based) lists
• Lists on any object, with an ordered email-field priority (work → personal fallbacks)
• Engagement conditions: last emailed/opened/clicked, per-campaign opens & clicks, 30/90-day counts, 0–100 score
• Shared ConditionGroup engine across campaigns, flows and lists
• List membership usable as a condition (__lists)
• Unsubscribe status preserved across list re-adds