Email templates

Design once, personalise everywhere. Merge tags come straight from your object's fields — including custom ones — and every design guarantees an unsubscribe link.

What you get

• Merge any field — Templates bind to an object, so merge tags offer exactly the fields that exist — no guessing at bracket syntax.
• Compliance is automatic — If a design forgets the unsubscribe link, the compiler adds a footer. You literally cannot send without one.
• Write once, reuse — The same template serves campaigns and flow emails — one content library, not per-feature copies.

Capabilities at a glance

• Object-bound templates with field-aware merge tags
• Saved sections: reusable, linked or copied, frozen at send
• Dynamic blocks: content only recipients who match a rule receive, checked at send
• Three email types: drag & drop, your own HTML, or plain text — switch any time
• Automatic unsubscribe footer injection
• Shared across campaigns and flows
• Asset hosting with stable URLs