Social engagement

Connect Instagram, Facebook, X, Threads and WhatsApp, reply to comments and messages from the shared inbox, and let rules turn a comment into a direct message automatically.

What you get

• Comment to conversation, automatically — Rules watch your posts for a keyword and open a direct message with the person who commented — the highest-intent moment on social, caught without anyone refreshing a feed.
• Social in the same inbox — Instagram, Facebook, X and WhatsApp messages arrive in the shared inbox next to email and chat, so a customer who switches channel does not become a new stranger.
• Inside the platforms' rules — Every connection uses the platform's official API, and the messaging-window rules are enforced for you — free-form inside the customer-care window, approved templates outside it.

Capabilities at a glance

• Official API connections for Instagram, Facebook, X, Threads and WhatsApp Business
• Comment-to-DM rules driven by keywords on your posts
• Social conversations delivered into the shared inbox
• WhatsApp and Messenger messaging with 24-hour window handling and approved templates
• Template broadcasts to opted-in audiences
• Social engagement triggers that start automations (comments, DMs, mentions, publish results)
• Per-account connection status and engagement statistics