Social publishing

Write once, tailor per platform, and schedule to Instagram, Facebook, X and Threads from a calendar that sits next to your campaigns, your inbox and your pipeline.

What you get

• One post, every platform, tailored — Write the copy once, then tweak it per network. Character limits, image counts and format rules are checked as you type, so a post that looks fine here does not get rejected there.
• A calendar that shows the gaps — See the month at a glance, drag a post to a new day, and spot the empty slots in your posting rhythm — queues fill the next free time for you, so keeping a cadence is not a daily decision.
• The people who engage become contacts — This is the part a standalone scheduler cannot do: someone who comments or messages is matched to a CRM record — or created as one — so the post, the reply and the deal all sit on one timeline.

Capabilities at a glance

• Publish to Instagram (feed, carousel, reels, stories), Facebook Pages, X and Threads
• Multi-platform composer with per-platform copy overrides and live previews
• Content calendar with drag-to-reschedule, plus slot-based posting queues
• Approval workflow — team members compose, admins approve
• Link in first comment, alt text, and UTM tagging for attribution
• Per-platform validation and daily publishing limits handled for you
• Write with AI: draft from a brief, rewrite per platform, shorten, expand, suggest hashtags
• Repurpose a website page or email campaign into a series of posts
• Ask the AI assistant to draft, schedule and queue posts for you
• Comments and DMs appear on the contact's timeline beside their emails and calls
• Flows can enrol the person who commented — and can publish posts themselves
• AI usage is metered against your plan's credits, and the cost is shown before you spend it
• social_post_published and social_post_failed automation triggers